My Main Role:
Creating the S.T.E.A.M. KITS, the print ads, and the overall aesthetic / tone of the final project.
A summer project where the goal was to rebrand Valero Gas Stations to make them more appealing to Gen Z’rs, the generation born between 1997-2012. The main goal was to have Gen Z engage in Valero in a way that did not highlight the gasoline, but instead highlighted how we use petroleum products in our everyday lives. The keynote that was presented to the clients is displayed below.
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