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Concept: To humanize technology. reminding the audience that technology was made for the betterment and advancement of the human species.

Goal: Through advertisements and posters on social media, encourage potential students to the Urban Technology program at University of Michigan. Enrollment for the program opens in 2022.

Showcased: Venice Architecture Biennale 2021


FIRST BATCH OF SKETCHES

SECOND BATCH OF SKETCHES

FINAL POSTER

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...our goal is to create students who are equally literate in questions of citymaking as they are in the development of technologies, not only professionally but also as citizens of the world
— Bryan Boyer ( director of the program and assistant professor of practice in architecture )